Profile
Navin Watumull
With 15+ years in full-funnel product marketing, I focus on go-to-market strategy, positioning, and monetization that scales adoption, deepens engagement, and drives sustainable growth.
My path spans TikTok (1.5B+ users), Adobe Firefly & Express, Deel, GoFundMe, Edmunds, and Justin Timberlake's record label. Outside of work, I'm a foodie (IG: @TheBadHindu), a WSET certified wine enthusiast, and a dad to two little ones who remind me what actually matters.
My path spans TikTok (1.5B+ users), Adobe Firefly & Express, Deel, GoFundMe, Edmunds, and Justin Timberlake's record label. Outside of work, I'm a foodie (IG: @TheBadHindu), a WSET certified wine enthusiast, and a dad to two little ones who remind me what actually matters.
What I'm Working On Now
At Adobe, I'm leading GTM strategy for Adobe Express – one of the company's highest-priority growth bets, now used by 99% of US Fortune companies and growing MAU 3x year-over-year. Day to day that means shaping how millions of people discover, adopt, and pay for AI-powered creative tools, from app store optimization and lifecycle messaging to pricing strategy and cross-surface growth.
I'm also keeping a close eye on how generative AI is reshaping the PMM role itself – and building systems to stay ahead of it.
Career Highlights
Show all
Recognition
My GRAMMY Moment – 4 Industry Awards
PRism · Reggie · PRO Award · PRO Award
My Grammy Moment Campaign · Tennman Records · 2007–2008
Google Play Best App of 2025
Firefly iOS App · Brazil, Germany, France, Indonesia & Mexico
Adobe Firefly · Google Play · 2025
What People Say
"
Navin drove go-to-market strategy across 100+ countries including the US, EU, and SEA. His ability to adapt messaging for different regions and coordinate across functions made a massive difference in the global success of the launch.
Daniel Trevino
Product Operations Lead, Apple
"
Navin's ability to surface market-specific insights while maintaining strategic coherence on a global level made him invaluable. His thoughtful messaging strategy ensured seamless regional alignment with the global vision.
Ivana Kolak
Global Product Marketing, TikTok
"
Navin played a crucial role in a first-of-its-kind campaign that increased GRAMMY telecast ratings substantially. He walked beautifully the line between protecting brand objectives and being a solution-oriented team player.
Ron Roecker
VP of Communications, The Recording Academy (GRAMMYs)
"
Navin was instrumental in shaping the go-to-market plan for TikTok Series from the ground up. His understanding of regional nuances helped us scale across 100+ countries with both speed and sensitivity.
Changming Wei · TikTok / ByteDance
Senior Strategy Manager
"
Hardworking, dependable, and a great team player. Navin developed our marketing strategy, quickly learned new skills, and grew our marketing performance – all while maintaining a positive attitude.
Saman Shantiyai
Director of Marketing, Edmunds
Experience
Skills
Core Competencies
Go-to-Market Strategy
Product Marketing
Brand Strategy
AI Products
Consumer Tech
Positioning & Messaging
Creative Direction
Campaign Strategy
Music Marketing
SaaS Marketing
Leadership & Operations
P&L Ownership
Cross-functional Leadership
Team Building
Artist Management
Agency Management
Stakeholder Management
Executive Presentations
Budget Management
Growth & Analytics
Growth Marketing
User Research
Data Analysis
A/B Testing
Market Research
Competitive Analysis
Customer Insights
Attribution Modeling
Tools & Platforms
Figma
Adobe Creative Suite
Salesforce
Marketo
Google Analytics
Tableau
Jira
Asana
Amplitude
HubSpot
Industries
Consumer Tech
Music & Entertainment
Creative AI
Automotive
Social Good
HR Tech
Short-form Video
B2B SaaS
Contact
Product Marketing Leader · Los Angeles, CA
Email
navin.watumull@gmail.com
LinkedIn
linkedin.com/in/navinwatumull
Instagram
@TheBadHindu
Resume
Download PDF
What Excites Me Next
Looking for Senior PMM, Principal PMM, or Head of Product Marketing roles where I can drive the full product marketing stack – from positioning and messaging to pricing, packaging, GTM strategy, and lifecycle. I bring rare range across consumer and B2B, SaaS and physical products, mobile and desktop surfaces, and industries from Creative AI and Consumer Tech to Music and Social Impact.
Whether it's influencing product roadmap, launching to 1.5B+ users, or building the GTM motion from scratch – I've done it across TikTok, Adobe, Edmunds, GoFundMe, and Justin Timberlake's record label. I'm at my best at companies building products that matter, where marketing and product strategy intersect.
Whether it's influencing product roadmap, launching to 1.5B+ users, or building the GTM motion from scratch – I've done it across TikTok, Adobe, Edmunds, GoFundMe, and Justin Timberlake's record label. I'm at my best at companies building products that matter, where marketing and product strategy intersect.
Your Library
Adobe
Deel
TikTok
GoFundMe
Edmunds
Moment
Tennman Records